7 Questions with the LUNDLUND sisters
“25 YEARS ON - WE WANT MORE HERE - NOW IN OUR LIVES”
Fashion sisters Britta and Karin celebrate 25 years with their agency LUNDLUND, based in their home town Stockholm and operating globally with an international group of famous fashion creatives. Karin was a top model before starting up the agency with her sister, and Britta has recently become one, walking Balenciaga’s seasonal shows in Paris as one of the more mature models that are in currently in vogue. When meeting up in their home style cosy offices in the heart of Stockholm they had just received a booking to participate as sisters in the upcoming Balenciaga campaign - consequently Karin is back in business too! Chatting with these down to earth and extremely modest sisters feels refreshingly remote from what we normally associate the world of fashion with. Born in a small town way up north of Sweden, there is no fuss about these girls.
1/ What is currently happening in your lives?
We are celebrating 25 years in the business and also Britta has recently embarked on a modelling career, soon to be joined by former top model sister Karin.
2/ How did it all start?
It was the beginning of social democratic Sweden allowing independent agencies to mediate jobs outside of the national Employment office. Britta was working as an agent at the first main fashion creative agency in Stockholm. Karin had recently decided to leave modelling and got a job as a PR at a music company. Britta had a wide network within the fashion industry in Sweden, and Karin an equally great international one. They decided to join forces and in 1994, LUNDLUND agency was born.
3/ Life lessons learnt so far?
To do it yourself, be honest and transparent.
4/ What are you grateful for in life?
Our families and friends, that we are healthy and live a good life here in Sweden.
5/ Your style?
Britta: Classic and contemporary, I care about good, premium materials. Karin: Classic and contemporary also, I like to look elegant and cool.
6/ Your inspiration?
We are inspired by our young colleagues. They follow everything and everyone and keep us updated.
7/ Dreams and Goals?
After working hard and focused for years in a tough business, we want to try and live a little bit more “Here and Now”. Just enjoying what we have.
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