25.3.2019 STOCKHOLM, SWEDEN
BEHIND THE SCENES - FIRST PORTRAIT SHOOT
Our best inspiration comes from people. We named all midby tees after style icons from the past and present and are equally inspired by people around us. Looks are important but equally so are visions, creativity, commitment and humour. Each month we will feature a portrait of our current crushes here. First out is superstar Aleksandra Avli, the woman behind Her Online Network, a new digital women’s professional network platform that we love - almost as much as we love her. To have brilliant photographer Ewa Marie Rundqvist behind the camera is a gift, as well as having equally great hair and makeup artist Kristina Kullenberg on the shoot. Aleks likes colour and chose to wear Brigitte tee in fuchsia pink.
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Autumn is such a great season for fashion. Recharged from vacation, the fresh cool air and the welcome need to get dressed again. It's simple -